Paul Treffner, PhD in Experimental Psychology (Ecological Psychology), U. Connecticut
Metaffordance
Metaffordance was deployed to the internet by Dr Paul Treffner in 2009 to offer analysis, tools, and techniques from psychology and complex systems science to help people optimise their perception, action, and interaction with the world. The idea was conceived by PJT around 1996; peer-reviewed publications refer to "Metaffordance Consultants" as the author affiliation (e.g., Treffner, Peter, & Kleidon, 2008).
The name "metaffordance" is a play on the term "affordance" (Gibson, 1979) and the prefix "meta-" meaning "beyond" or "about". It reflects the idea of going beyond traditional first-order affordances to explore the meta-level of higher-order affordances for perception and action - the affordances of affordances.
What I Can Do For You
I can provide tools and techniques to help individuals and groups perceive and understand opportunities for action in a rapidly changing and increasingly complex world.
Drawing on cognitive science, ecological psychology, artificial intelligence, and complex systems science, I focus on attention, perception, performance, safety, and enhanced productivity.
I offer unique, multidisciplinary expertise in:
- Thought leadership in complex systems
- Evidence-based policy and concise reporting
- Evaluation and impact monitoring
- Statistical analysis and data visualisation
- Research design and analysis
- Science: psychology, neuroscience, health science, ICT, AI
- Machine learning, AI, and neural networks
- Ecological human factors, user experience, and HCI design
- Perceptual theory and augmented reality design
- Nonlinear dynamical systems modelling
Let us help you see simplicity in complexity - and act on it.
Contact
Publications
See Publications for the main publications; click full publications list.